Code-change and industry content for plumbing companies

What it is

The direct answer: useful pages about the changes that drive planned plumbing work, written for your customers rather than for other plumbers.

Examples of topics that work:

• Lead water services: what a city program covers, who pays for which side, and how to book private-side replacement. Our Toronto report story shows the kind of source we start from.
• Code changes in plain language: for instance, what the 2025 National Plumbing Code says about condensate drainage, and why a quote now shows a line for it once your province adopts the change.
• Energy and rebate programs that touch plumbing, such as heat pump water heater rebates where a provincial program offers them, always "as of" a date.
• Seasonal guidance: freeze protection, sump pump checks, backwater valves, written for your climate.

Who it's for

• Companies that do planned work as well as emergencies: replacements, repiping, renovations, lead service work.
• Firms that want builders and property managers to see them as current on codes.
• Owners who want their website to earn links and mentions from local media and community groups.

It's a poor fit if your website doesn't yet convert visitors into calls. Fix the website first.

What's included

1. Topic plan built from your services, your region's programs and current news.
2. Research from primary sources: code publishers, ministries, municipalities, utilities, Statistics Canada.
3. Writing in plain Canadian English, answer first, with worked examples and checklists.
4. Your review before publication, so the technical details match how you work.
5. Sources and dates on every page, with an "updated" date when we revise it.
6. Internal links to your service and area pages, so readers can call.
7. Maintenance: pages are checked when sources change, and outdated programs are marked closed rather than left misleading.

Timeline

• Month 1: topic plan, first two cornerstone pages.
• Months 2–3: regular publishing; updates to older pages.
• Months 4–6: content starts to appear for long, specific searches; we report which pages bring calls.

Content is the slowest of our services to pay back and the longest-lasting.

How results are measured

• Visits to content pages from search, by topic.
• Calls and texts that start on a content page, from tracked numbers.
• Links and mentions from other sites.
• Assisted calls: visitors who read a content page, then called from a service page.

Mistakes to avoid

• Undated program pages. A rebate page from two years ago that still says "apply now" damages trust.
• Compliance promises. Never write that a product or job "meets code" as a blanket claim.
• Green claims without evidence. See our story on environmental claims after Bill C-15.
• Thin rewrites of news. If the page adds nothing local, it won't rank and won't help.

A sample page outline

For a page on private-side lead service replacement in a given city, a typical outline looks like this:

1. What the city's program covers, as of a stated date, with a link.
2. Who is responsible for which side of the service.
3. What the private-side work involves, how long it usually takes and what affects cost.
4. How to book, and what to ask before you do.
5. Sources, the date checked and a note to confirm details with the city.

Short, specific and dated beats long and vague every time.

Proof from our HVAC work

HeatLand built 850+ SEO articles and recorded a 300% lead increase in 6 months, and Roma Heating & Cooling grew organic traffic 400% in 12 months. Both are results from our HVAC work, offered as evidence of the method; the results page explains what transfers to plumbing.

See pricing or contact us to plan topics for your market.